YouTube is introducing a new experimental feature on Thursday (Nov. 16) that will enable the utilization of artificial intelligence-generated voices from renowned artists in YouTube shorts. The initial lineup of artists participating in this program encompasses Charlie Puth, John Legend, Sia, T-Pain, Demi Lovato, Troye Sivan, Charli XCX, Alec Benjamin, and Papoose.
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YouTube launches new feature ‘Dream Track’ which creates AI-generated music with the voices of well-known artists by typing a description or concept of a song you want to make.
Nine artists have agreed to lend their voices so far — Demi Lovato, Troye Sivan, Charli XCX, Sia,… pic.twitter.com/s1wr1Ucqvh
— Pop Base (@PopBase) November 16, 2023
Dream Track, a feature of YouTube, generates music pieces that include vocals and musical accompaniment based on text prompts that are limited to 30 seconds.
Currently, only 100 creators based in the United States have access to this feature. According to a blog post by Lyor Cohen, the global head of music, and Toni Reid, the vice president of emerging experiences and community, this experiment aims to explore how the technology can foster stronger connections between artists, creators, and their fans.
YouTube releases Dream Track – a tool that lets creators generate soundtracks to use in Shorts using AI
Nine artists have lended their voices in this experiment: Alec Benjamin, Charlie Puth, Charli XCX, Demi Lovato, John Legend, Papoose, Sia, T-Pain, and Troye Sivan
read more🧵 pic.twitter.com/W4Gd1udewQ
— Google Pixel Hub (@PixelHubUpdates) November 16, 2023
YouTube is currently investigating the method by which artists who have contributed to training its music-generating algorithms will be compensated for their efforts.
This exploration aims to determine how these artists can receive a portion of the future ad revenue generated by videos that showcase AI-generated audio. This approach signifies an innovative opportunity for artists to benefit financially from their contributions to AI development.
Meanwhile, YouTube has also revealed its upcoming policy that mandates content creators to reveal any manipulated or artificial content that appears authentic, regardless of whether it was produced using generative AI tools.
YouTube has launched Dream Track, an AI music generator featuring voice clones of Demi Lovato, John Legend, Troye Sivan, Charli XCX and several other stars
— Rolling Stone (@RollingStone) November 16, 2023
YouTube will now offer creators more options to indicate the presence of manipulated or synthetic content while uploading their videos, as announced by the company. This includes videos generated by AI that depict fictional events with accuracy, as well as content featuring individuals appearing to perform actions or say things they haven’t actually done.
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