June 2, 2023

In 1967, the U.S. Postal Service commissioned a 15-minute movie to clarify their newfangled Zone Enchancment Program code system, higher often known as ZIP codes. They employed the abilities of a folk-pop group referred to as The Swingin’ Six to carry out songs and skits in regards to the ZIP system.

At quarter-hour, the movie is about 5 instances longer than it must be, however it was price sticking round till the tip to see the introduction of Mr. Zip, the USPS mascot that most likely had a lifelong impact on my style in illustration.

Psychological Floss has some details about The Swingin’ Six:

The music video wasn’t the Swingin’ Six’s musical debut. The six members—Steve Burnett, John Fisher, Pat Lanigan, Richard Neives, Ann Rachel, and Carol Richards—had recorded a 1966 album referred to as For the First Time for Decca Information. It included songs like “Pack Your Bag” and “Unhealthy Information.” Musicologist Gary Theroux described the band as having “a Kingston Trio/Mamas & the Papas kind sound.”

Regardless of the ZIP code marketing campaign’s success, The Swingin’ Six’s time within the highlight was short-lived. “The Swingin’ Six was a wonderfully competent, handsome and good-sounding act which sadly by no means managed to attach with any materials with hit potential,” Theroux tells Psychological Floss. Although the group appeared twice on TV’s The Mike Douglas Present in 1966, they quickly broke up. “When a bunch’s data do not promote, they have a tendency to disband fairly rapidly,” Theroux says.

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