June 10, 2023

When right-wing social community Parler — which marketed itself as an “uncancelable free-speech social platform” — shut down in April, its dad or mum firm stated, “no cheap individual believes {that a} Twitter clone only for conservatives is a viable enterprise any extra.”

The explanation Parler failed is not that it was competing in opposition to Twitter, says Charlie Wurtzel in his Galaxy Mind column for The Atlantic [paywall]. It is as a result of right-wing trolls could not personal libs there. Parler wasn’t enjoyable.

Proper-wing alt-tech platforms could entice buyers and a flood of indignant new customers with persecution complexes, however they’re, finally, dangerous companies. That is exactly as a result of they lack the one factor that fuels far-right discourse: a approach to personal the libs. A tradition conflict is not any enjoyable if there isn’t any precise battle, and whereas some journalist and pundit diehards stay, a lot of Twitter’s prolific customers are posting much less and on totally different platforms. Social-media platforms that cater to the fitting’s ideology finally develop into drained and predictable—the results of the identical loud individuals shaking their fists at digital clouds. Historical past has proven us that there are many methods a social community can die, however the quickest approach is boredom.

Musk ought to most likely pay attention to what occurred to Parler, however as a right-wing troll himself, he can not help however flip Twitter right into a large-scale model of Parler.


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