Sundar Pichai, the CEO of Alphabet and its subsidiary Google, is scheduled to provide testimony on Monday in a significant antitrust battle concerning Google’s control over search and certain aspects of search advertising, reports Reuters.
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Google CEO Sundar Pichai to testify Monday in US Google antitrust trial https://t.co/v5IyrkJSWb pic.twitter.com/tQbirp24IJ
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As a witness for Google, Pichai is expected to address inquiries regarding the company’s efforts to maintain competitiveness in search, particularly in light of the rise of smartphones, as well as advancements in search advertising.
During the cross-examination, the government may inquire about the rationale behind Google’s substantial annual investments to secure its search engine as the default option on smartphones.
The government’s contention is that Google, holding approximately 90% of the search market, engaged in illegal practices by allegedly providing an annual payment of around $10 billion to smartphone manufacturers such as Apple, wireless carriers like AT&T, and others.
This payment was purportedly made to secure its position as the default search engine on their devices, thereby maintaining its dominance. Google’s significant influence in the search domain has positioned it as a major player in the highly profitable advertising market, consequently bolstering its financial gains.
In response, Google has asserted the legality of its revenue share agreements and emphasized its investments aimed at sustaining competitiveness in both the search and advertising sectors.
Furthermore, Google has argued that dissatisfied users have the option to switch to alternative search providers if they find fault with the default settings.
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