June 2, 2023

Essentially the most profitable industries on the market are those that play to customers’ insecurities. Many self-care corporations prey on folks’s anxieties about how they appear and odor, providing merchandise that purport to make the wearer extra interesting to romantic prospects and the remainder of society by making them extra engaging and fewer smelly. For a lot of the fashionable period, these merchandise have been aimed toward ladies, reinforcing dominant magnificence requirements and making bucket a great deal of cash as gross sales have soared. Just lately, that technique has grown to succeed in a beforehand untapped market: males and folks with penises. A slew of corporations now provide all types of sprays, balms, and dietary supplements for males’s nether areas. Whereas convincing males to spend money on full physique hygiene, they’re additionally altering fashionable concepts about masculinity.

This week on Gadget Lab, we invite WIRED’s head of analysis Zak Jason to explain his descent into the bizarre world of testicle sprays, bag balms, and males’s wellness merchandise.

Present Notes

Learn Zak’s story about his balls-out exploration of the nascent males’s magnificence merchandise trade. Learn Ashley Lauretta’s investigation into why we keep up late regardless that we all know it’s unhealthy for us. Discover our dialog about voicemails and audio messages in episode 590.


Zak recommends leaving your folks voicemails in the midst of the day. Mike recommends the podcast Unhealthy Dates with Jameela Jamil. Lauren recommends going to mattress earlier.

Zak Jason may be discovered on Twitter @zakjason. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the primary hotline at @GadgetLab. The present is produced by Boone Ashworth (@booneashworth). Our theme music is by Photo voltaic Keys.


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