June 1, 2023

New Zealand-based Hell Pizza just lately introduced, “AfterLife Pay,” which is able to permit a fortunate 666 New Zealanders and one other 666 Australians to order and eat pizza now, however not pay for it till after they die. Hell Pizza describes the brand new approach to pay:

AfterLife Pay is a light-hearted marketing campaign that reinforces HELL’s stance on purchase now pay later schemes – you may have your pizza and eat it too with none pesky late charges or penalties.

Their web site goes on to clarify the motivation behind the marketing campaign:

As the warmth turns up on ‘purchase now pay later’ schemes trapping a rising variety of Kiwis in spirals of debt, we’re launching AfterLife Pay, the place clients do not should pay for his or her pizza till they’re lifeless, with no late charges or penalties.

These chosen will probably be invited to signal an actual modification to their wills, permitting the price of their pizza to be collected upon dying. No curiosity or charges will apply, and the settlement is legally binding.

AfterLife Pay took place after we had been approached by purchase now pay later (BNPL) suppliers who wished HELL to supply the service to their clients

“We’re seeing a rising variety of individuals utilizing the schemes to purchase important objects like meals, and we predict it is taking it a step too far if you’ve bought fast service eating places like ours being requested to supply BNPL for what is taken into account a deal with — particularly when you think about individuals are falling behind of their funds and 10.5 per cent of loans in NZ are in arrears,” Ben Cumming, CEO of HELL, says.

“An investigation from Client NZ describes the schemes as ‘addictive’ and says being authorised is less complicated than getting a bank card – if you add within the late charges and penalties, individuals can get into debt quick. We do not suppose individuals ought to do that for his or her pizza – we would favor they buy HELL inside their monetary means”.

NewsHub New Zealand gives extra context for this satiric (but actual) marketing campaign, explaining how rising prices of dwelling are negatively affecting many New Zealanders:

It comes as New Zealanders battle the continued value of dwelling disaster, with meals costs 12.5 p.c greater in April this yr in comparison with 2022. The surging prices mirrored greater costs for fruit and greens, eggs and potato chips, in response to Stats New Zealand.

This enhance was the biggest since September 1987, which included the introduction of GST in 1986.

Fruit and vegetable costs surged 22.5 p.c year-on-year and grocery costs had been up 14 p.c.

The skyrocketing costs have seen many Kiwis flip to BNPL schemes to afford the fundamentals. BNPL corporations sometimes supply on-the-spot, interest-free short-term loans with minimal credit score checks that unfold funds over weeks or months and are largely utilized by cash-strapped individuals taking debt, typically greater than they’ll afford.

Simply over 25 p.c of New Zealanders had a BNPL account, a determine that had remained constant over the past 18 months, in response to Client NZ. 

Twenty p.c of BNPL customers had additionally accrued debt from necessities corresponding to groceries, payments and gas, whereas 35 p.c paid for providers with a bank card, in response to the stats from Client NZ. 

You possibly can apply right here.


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