March 5, 2024

YouTube sensation MrBeast, renowned for his extravagant giveaways and daring challenges, is on the verge of striking a deal with Amazon’s Prime Video for a reality-competition show, according to sources confirmed by Variety.

While the specific details of the show, including its title, remain undisclosed, the concept revolves around a Prime Video series hosted by MrBeast, emulating the format of his viral YouTube challenges, complete with substantial cash prizes. Amazon has refrained from commenting on the matter, and representatives for MrBeast have yet to respond to requests for confirmation. The negotiations were initially reported by Puck, citing an insider who hinted at a potential deal nearing the $100 million mark. However, caution is advised, as an official agreement has not been finalized at this stage.

Jimmy Donaldson, popularly known as MrBeast, stands as the most-followed individual creator on YouTube, boasting an impressive 233 million subscribers and counting. Amazon is banking on his immense reach to draw viewership to the proposed Prime Video show.

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In addition to his flagship channel, MrBeast runs several others, including MrBeast Gaming (41 million subscribers), Beast Reacts (31 million), and Beast Philanthropy (21 million). Beyond creating viral content, the 25-year-old entrepreneur is recognized as the highest-earning internet creator, amassing an estimated $82 million in gross earnings from June 2022 to June 2023, as reported by Forbes. This figure is more than double that of any other digital creator during the same period. MrBeast has clinched the Creator of the Year award at the past four Streamy Awards, spanning 2020 to 2023.

Donaldson’s entrepreneurial endeavors extend beyond YouTube, with ventures such as Feastables—a line of chocolate bars and snacks—and the MrBeast Burger restaurant chain. Notably, he filed a lawsuit against Virtual Dining Concepts (VDC) last year, seeking to terminate his agreement with the virtual restaurant company operating MrBeast Burger. Allegations included branding the served burgers as “disgusting,” “revolting,” and “inedible,” causing damage to his reputation. In response, VDC countersued MrBeast with a $100 million lawsuit, citing breach of contract.

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