June 9, 2023

Meta is implementing customizable and customized content material via Fb Reels to additional cater to your pursuits, the corporate stated on Tuesday. The brand new options really feel just like elements of TikTok’s customized ForYou Web page. 

The brand new personalization controls for Reels will let folks customise the content material they’d favor to see and keep away from the content material they do not. Meta additionally stated it’s including Reels to the principle navigation of Fb Watch, which can permit for brief and long-form video scrolling.  

The personalization controls come within the type of the Present Extra or Present Much less buttons you’ll be able to contact by choosing the three-dot menu under the video participant after viewing a video. Meta stated this feature may also organically pop up under reels and movies in your Watch feed. The icons serve viewers’ pursuits, and Meta stated within the launch, quickly inflate or deflate the rating of the content material. 



Meta launched the Present Extra/Present Much less function via Fb’s Feed in October. The device depends on AI to prioritize and deprioritize content material primarily based on an individual’s choice. 

Reels are rising in popularity, Meta stated, with the speed at which persons are resharing reels on Fb doubling during the last six months. Meta can also be launching labels on Reels movies, which inform the viewer as to why a sure piece of content material is popping up on their feed. 

The updates to Reels appear to take notes from common short-form video platform TikTok. The video app grew in recognition via its hyper-personalized ForYou Web page that depends on an algorithm to find out which movies a viewer likes or does not like. 

TikTok’s future within the US is unsure: Some US lawmakers are pushing to ban the app over alleged nationwide safety considerations associated to Chinese language father or mother firm ByteDance. As lawmakers attempt to determine subsequent steps for TikTok, different social media firms are copying a few of its common options.

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