December 2, 2023

As the weather turns cold, many of us may spend extra time in front of the TV, catching up on the latest shows and blockbusters. But investing in the right TV can significantly alter how you experience your favorite content and how convenient it is to find something to watch. For those with older model TVs or a screen that’s just too small, it may be a good time to upgrade the entertainment hub.

Are early Black Friday sales a good time to buy?

Many retailers start “Black Friday” sales as early as Halloween, or even earlier. The quality of deals can vary early on, but as November progresses, many of the deals are as good as the deep discounts you’ll see during Thanksgiving weekend. See the best Black Friday deals we’ve found.

With Black Friday less than two weeks away, numerous retailers are slashing prices on TVs from a wide variety of brands. Regardless of what size or style you’re looking for, now is a great time to find price cuts on a screen you’ll love. We’ve searched the web to find the best Black Friday deals currently available on several major TV brands and have highlighted them below. We expect to see even more offers arrive as we get closer to the big day, so be sure to check back for updates on new deals and discounts. 

Black Friday TV deals

The 65-inch Amazon Fire TV Omni Series is displayed against a yellow background.

You can save 26% on the Fire TV Omni from Amazon that boasts Dolby Vision IQ, HDR10 Plus Adaptive, HDR10 and HLG, along with a built-in sensor for adaptive brightness and hands-free Alexa for voice control. Prime members will also get a 6-month subscription to MGM Plus a Fire TV purchase.


This 65-inch Samsung Q80C QLED 4K smart TV is displayed against a red background.

With plenty of powerful features, including 4K upscaling, HDR Plus, Dolby Atmos and Object Tracking Sound Lite, this TV is a solid choice for most homes. Right now, it’s available for $400 less than its list price. 


The 55-inch Roku Plus QLED 4K smart Roku TV is displayed against a blue background.

Roku remains our favorite streaming interface and this Roku TV also has QLED and full-array local dimming for solid picture quality. It’s is a great option for most people and even earned a spot on our favorite TVs to give for the holidays. 


The 65-inch Sony Bravia XR A90J 4K OLED TV is displayed against a green background.

This TV boasts an OLED screen and the Google TV interface, which means you can use Google Assistant for hands-free voice control. It also has Acoustic Surface Audio Plus, which means the sound comes from the center of the screen for a more immersive auditory experience.


The 65-inch model of the LG C3 Series OLED evo smart TV is displayed against an orange background.

The LG C3 is the best high-end TV on the market thanks to its superb picture quality, excellent gaming features and lightweight, thin design. Plus, you can grab the 65-inch model of this OLED TV for over $900 less than its regular list price right now. 


TVs from LG, Sony and Amazon are displayed against a periwinkle-gray background.


Is Black Friday a good time to buy a TV?

If you’re looking for a solid deal on a TV, you’ll find plenty of opportunities throughout the year. That said, major shopping events like Prime Day, Black Friday and other seasonal sales are probably going to give you the best value for your investment. 

What sort of TV should I buy? 

When it comes to TVs, a few key factors should be considered: size, resolution and budget. We tend to recommend sizing up to the larger screens when you can, as a big picture will make a more noticeable difference than image quality will, generally speaking. If you’re looking for the best picture quality with the highest contrast you can get, however, OLED or mini-LED TVs are your best bet. With the popularity of streaming services continuing to surge, considering a smart TV with a built-in platform may be a good idea — though you can always purchase a streaming device of your choosing later.

Where is the best place to buy a TV on Black Friday?

You’ll find major discounts on TVs across several retailers during Black Friday. In fact, Amazon’s Black Friday sale has already discounted a multitude of Fire TVs ahead of the big day, and you can find numerous deals on a wide variety of TVs at both Walmart’s Black Friday sale and Best Buy’s Black Friday sale, among others. We expect even more deals to drop as we get closer to the big day. While you’ll find plenty of in-store doorbuster deals on TVs, we often find that shopping online allows you a chance to compare specs and prices across various models so that you can find the right fit for you. Plus, the convenience of having a TV shipped right to your door is hard to beat.

More Black Friday deals from CNET

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