February 25, 2024

Apple emerged as the dominant force in the global smartphone industry in 2023. This marked the first time that Apple claimed the top position, driven by an impressive market share of 20.1 percent, according to a recent report from the International Data Corporation (IDC).

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In contrast, Samsung, which had held the leadership position for several years, slipped to second place with a market share of 19.5 percent. The report also highlighted a decline of 3.2 percent in global smartphone shipments, reaching a total of 1.17 billion units in 2023.

Nabila Popal, a research director with IDC’s Worldwide Tracker team, highlighted that Apple not only exhibits positive annual growth, but also secures the top position annually for the first time ever among the top three players.

This achievement is noteworthy considering the heightened regulatory challenges and renewed competition from Huawei in China, which is Apple’s largest market.

Popal further attributed Apple’s continued success and resilience to the growing popularity of premium devices, which now account for more than 20 percent of the market. This trend is fueled by aggressive trade-in offers and interest-free financing plans.

The intense competition within the smartphone market is underscored by the significant changes in ranking among the top players.

According to Ryan Reith, group vice president at IDC’s Worldwide Mobility and Consumer Device Trackers, Apple’s role in Samsung’s decline in rank cannot be ignored. However, it is worth noting that the Android market as a whole is also experiencing diversification. The report reveals that Chinese brand Xiaomi secured the third position globally, capturing a 12.5 percent market share.

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