Apple is scheduled to hold its upcoming showcase at the end of this month, where it is anticipated to reveal new iMac and MacBook models. Invitations for the ‘Scary Fast’ event have already been dispatched, with the event set to take place on October 30 at 5 pm PT (5.30 am IST on October 31). Prior to the event, an alleged image of the MacBook Pro box packaging has surfaced online.
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I guess this is the new MacBook Pro
Source: Weibo pic.twitter.com/tdppFixOgJ
— ShrimpApplePro 🍤 (@VNchocoTaco) October 25, 2023
The leak, which was first posted on the Chinese micro-blogging website Weibo, depicts a conventional Apple packaging, a white box with the image of a MacBook Pro on top.
The leak, shared by tipster ShrimpApplePro (@VNchocoTaco) on X, displays a silver-coloured unreleased MacBook Pro on the box with a new wallpaper on its display, although it contains no further information.
Apple analyst Ming-Chi Kuo has revealed that Apple’s upcoming “Scary Fast” event will focus on the M3 series MacBook Pro models. Kuo suggests that the release of the M3, M3 Pro, and M3 Max chips by Apple could potentially lead to the introduction of new MacBook Pro models in 13-inch, 14-inch, and 16-inch sizes.
I believe M3 series MacBook Pro will be Oct 30th media event’s focus. I previously predicted a launch this year is unlikely due to limited 4Q23 shipments (less than 400-500k units in total). If new MBPs launch in Nov-Dec, tight supply will last into 1Q24 unless demand weakens. pic.twitter.com/R6tVIYyQop
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) October 24, 2023
However, Kuo had previously predicted that the introduction of these new models might not occur in 2023 due to limited shipments in the fourth quarter.
In the event that the new models are indeed released in November or December, there may be a scarcity of supply until the first quarter of 2024. Kuo also speculates that the decline in Mac shipments could be attributed to the limited upgrade in computing power with the M2 chip. This could explain why Apple is contemplating the launch of M3 MacBook Pro models with a lower production volume.
Apple has conducted tests on the M3 Max and M3 Pro MacBook Pro models, as reported by Bloomberg’s Mark Gurman. This suggests that these devices are set to receive updates. Previously, Gurman had indicated that the 14-inch and 16-inch MacBook Pro models would not be equipped with M3 Pro and M3 Max chips until early 2024. However, it seems that his forecasts have now been revised.
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